Studio Outlook.
Our vision is to redefine the boundaries of bespoke design, creating exceptional spaces that seamlessly blend beauty, functionality, and sustainability, while setting new standards for craftsmanship and innovation in architecture and interiors across the UK and beyond.
Our aim is to craft extraordinary environments that reflect our clients’ unique visions and lifestyles. Through our holistic approach, we unite architects, interior designers, and cabinet makers under one roof to deliver cohesive, high-quality designs. Guided by a commitment to sustainability, local craftsmanship, and attention to detail, we aim to shape spaces that stand the test of time while fostering trust, creativity, and excellence in every project.
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We offer full architectural services at all stages of a project, through feasibility, planning, tender, and construction. We are a RIBA and RIAS Chartered Practice. We work in both residential and commercial sectors, notably in one-off residential projects, members clubs, boutique hotels, restaurants and luxury retail. We enjoy both refurbishment and new build projects, and have extensive experience with listed buildings and conservation areas.
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We also offer full interior design services where we look to integrate all aspects of an interior with both architecture and bespoke furniture design to create beautiful and interesting environments, tailored to each individual client. We work with the best suppliers and manufacturers from around the world to source rich and unique materials, from Scottish leathers and English timbers to beautiful design classics, as well as unique pieces from new and emerging designers.
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In our workshop we craft furniture enriched with a passion for design and focused on natural material qualities. We design considered pieces that will stand the test of time, and that can be handed down from generation to generation. Through a combination of both modern and traditional fabrication techniques, our team of highly skilled makers create unique pieces to add that final quality and detail to a Simpson Studio project.
Sustainability.
We are passionate about working with beautiful, natural materials and understanding the qualities and limits of these materials is central to our craft, allowing us to create thoughtful, enduring designs that balance functionality and aesthetic integrity.
Sustainability is not an afterthought—it’s embedded in everything we do. Previoulsy considered an optional approach, sustainable design is now a standard we uphold across all our projects. From material selection to construction, we prioritize practices that minimize waste and maximize the lifespan of our creations.
Our commitment to sustainability extends to the details. In our workshop, we repurpose offcuts and surplus materials into bespoke objects, ensuring nothing goes to waste. Wherever possible, we source materials locally, working with a remarkable network of British suppliers and manufacturers who share our dedication to quality and environmental responsibility
Our Services.
Simpson Studio offers a seamless, full-service design experience, where architecture, interiors, and bespoke furniture come together under one roof. Our in-house team provides unparalleled attention to detail, ensuring every element of your project—from concept to completion—is cohesive, beautifully crafted, and uniquely tailored to your needs. With expertise in transforming listed buildings, creating brand-driven commercial spaces, and delivering energy-efficient designs, we combine tradition with innovation to create spaces that are as functional as they are inspiring. Choose Simpson Studio for a design journey that’s thoughtful, transparent, and deeply personalized, delivered with care and craftsmanship.
Our team.
Joanna Simpson | Director
Joanna founded Simpson Studio in 2013 with a clear vision, to create exceptional, hand-crafted buildings where no detail is overlooked. An award-winning architect with a First-Class degree from The University of Edinburgh and recipient of the prestigious Martin Hackett Award, Joanna began her career at the humanitarian architecture charity Article 25. There, she worked on schools in Pakistan alongside Fosters and Partners, and a conservation and community projects in Sierra Leone’s largest national park with Jack Pringle.
Today, as Director of Simpson Studio, Joanna leads a multidisciplinary team of architects, interior designers and cabinet makers across offices in London and Edinburgh. Under her leadership, the studio has become known for its deeply collaborative process, architectural integrity and commitment to craft. Delivering everything from private homes and members clubs to brand-led commercial spaces and heirloom furniture.
Alongside practice, Joanna is actively involved in shaping the future of architecture and development in Scotland. She is a trustee of the Edinburgh Architectural Association and sits on the Edinburgh Urban Design Panel, helping to guide major planning and regeneration proposals across the city.
Alex Ewan | Associate Director
Alex is an RIBA chartered Architect who joined Simpson Studio in 2015 after completing her Part II at the CASS with London Metropolitan University. Since joining Simpson Studio, she has worked on a rich variety of residential and commercial projects, and has developed her skills in adapting historic and listed buildings.
Alex has a particular love for detail drawings, and with a pragmatic approach, enjoys the finer problem solving that a beautiful piece of joinery or complex building junction can require.
Natasha Ho | Architect
Tash joined Simpson Studio in 2025 with a broad range of experience across high-end residential, educational, community, and historic projects. Before joining the studio, she spent two years as a Site and Project Manager, delivering a CNC-fabricated new build home and refurbishing a Grade A listed townhouse in Edinburgh’s New Town.
She has worked with Edinburgh-based studios, Architype and Hawkins\Brown, developing expertise in Passivhaus school design and contributing to the redevelopment of the Edinburgh College of Art campus.
A hands-on designer, Tash enjoys working across scales, from fine detailing to complex project delivery. She is particularly interested in the thoughtful restoration of historic buildings, combining traditional craftsmanship with innovative, sustainable construction.
James Deru | Architect
James qualified as an Architect in 2022 after completing his studies at the Architectural Association and the University of Bath. He has experience working on a wide variety of projects, ranging from detailed focussed residential projects in London to high-profile public realm and masterplanning strategies internationally.
James enjoys the challenge of designing bespoke details that can bring ambitious designs to life and is well-versed in the complexity of turning design into reality having recently designed and built his own home in South London.
Aylin Ozdemir | Architect
Aylin joined Simpson Studio in 2021 during her Part II and has been a key member of the team throughout her architectural training. She completed her Part III and qualified as an architect in 2025. Since joining the studio, she has contributed to a wide range of projects, gaining experience across various scales and typologies. Aylin is driven by a desire to design architecture that is thoughtful, contextually responsive, and socially meaningful.
With a strong interest in sustainable and human-centered design, she aims to create spaces that not only serve their function but also elevate everyday experiences. Her goal is to continue evolving as a designer while contributing to work that has a lasting, positive impact on people and places.
Georgina Stewart-Fleming | Part II Architectural Assistant
Georgina graduated from the University of Edinburgh where she gained a Masters in Architecture in 2023. She began her professional experience at Helen Lucas Architects, working on a number of residential projects across Scotland. She gained expertise in developing bespoke interventions to historic buildings which brought greater functionality to contemporary homes.
Georgina joined Simpson Studio in 2025, attracted by the practices’ multidisciplinary approach. She has an interest in working across scales, from buildings to objects, while exploring new materials and crafts. Georgina enjoys physical model-making to develop designs and test material capabilities. Her final sequence of models, developed during her masters, were displayed in the 2024 RSA Annual Exhibition.